News Update

KOTOKO AND ADUANA IN AFRICA SHOULD THEY SPEND SO MUCH ON THEIR CAMPAIGN?

Aduana Stars and Kumasi Asante Kotoko won the Ghana Premier League and the MTN FA Cup respectively this season. This means that both teams have qualified to play in the CAF organized Champions League and Confederation Cup.

Aduana will play in the Africa Champions League for winning the Ghana Premier League whilst Kumasi Asante Kotoko will be playing in the CAF Confederations Cup for winning the MTN FA Cup.

The Dormaahene, Osiadieyo Agyemang Badu II and his elders have declared their intentions to make a huge investment in the Aduana Stars team to ensure success in the international competition. On the other hand, Dr. Kwame Kyei, a business mogul and leader of Asante Kotoko is expected to pump in a lot of money so that his club can make a positive impression in the Confederations Cup.

One may be wandering if it is prudent for any of these clubs to spend a lot of money on their international campaigns. With this, we have found reason to access both clubs to see who will be doing right for making the Africa campaign a priority.

ADUANA STARS

They entered the premiership in the year 2010 and incredibly won the league that same year. They therefore, qualified to play in the Champions League. However, Aduana Stars were made to play outside their home ground as it was not up to the CAF standard. Subsequently, clubs who visit Dormaa to play league matches normally worry about their pitch. This means that if they want to play the Champions League on their own pitch, they will then need to do some upgrading.

But does this mean it’s not prudent for them to invest in the Africa competition? Aduana Stars have not yet registered their name in the famous books of CAF competitions. This premiership victory, therefore, presents another opportunity for them to make an enviable impression next season. It is part of building a formidable brand. Their CEO, Mr. Albert Yayah Commey recently alluded to the fact that they don’t normally get favorable sponsorship deals when he said ‘Aduana is not a small team, so when you say you want to sponsor us with a mere GH5,000.00, we won’t accept it. We’ll only go in for befitting sponsorship packages.’ Mr. Commey said this when he was asked by an Aduana fun in a media interaction about why the club had no sponsors.

With this, I dare say that Aduana badly need to show enough class as part of building a formidable brand. They may win good sponsorship packages to help them upgrade the Agyemang Badu I park in the long run.

ASANTE KOTOKO

Being adjudged by the International Federation of Football History and Statistics (IFFHS) as the African Club of the Century really shows the class of the porcupine warriors. Kotoko has played in the CAF Champions League for more than ten times and won about 3 of them. The last time they played in the final of a CAF competition was 2003, when they lost in the final of the CAF Confederations Cup to Accra Hearts of Oak on penalties. This happened seven years before Aduana Stars entered the Ghana Premier League which Kotoko has won more than twenty times.

At a point, they claimed to have about 8,000,000 supporters. In the absence of credible statistics to prove this claim, one may be tempted to believe that Kotoko has more supporters than any other Ghanaian club, judging from match attendance in sometimes past. The strength of the Kotoko brand is evidenced in the fact that unlike Aduana, they have been poor in African competitions for more than a decade now, but are still able to draw a lot of sponsors to themselves.

Let me say at this point that Kumasi Asante Kotoko’s brand deserves a better training facility and even a modern stadium. They have come so far that the state of their training site is really an insult to the Kotoko fraternity.

Hence, although it is alright for them to make an impression in the CAF Confederations Cup, they will need to focus more on infrastructural development – one that reflects the Kotoko brand. Here is my little piece of advice to the management of Kumasi Asante Kotoko. They should not be so much interested in winning the Confederations Cup next season. Realistically, enough funds should be pumped into the development of their training facility and make known a plan to build their own stadium. This is the legacy that no administration has ever left for the funs of the club. Dr. Kwame Kyei’s administration can write their name in the good books of the Kotoko supporters for doing this for them.

By : Douglas Marfo / @Herosportsgh

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