1911 club , Accra Hearts of Oak have re-designed its badge in order to “modernize the look and feel of the brand to keep pace and maintain relevance,” the club said in a statement.
The club says “the new badge is an evolution of the existing mark paying careful attention to honour the sacred elements of the club’s history, including the oak tree, rainbow colours and the founding year of 1911.”
Introducing our new badge and wordmark. Respecting our storied heritage but now we are ready to take on the digital world. pic.twitter.com/3U4rBrC49y
— Phobians (@HeartsOfOakGH) November 6, 2018
The secondary badge adds the Latin phrase, “virtutem praestate” for select corporate uses.
“Hearts of Oak is an iconic brand in African football and we took great care to preserve that heritage in the new marks.