A logo is basically an image that symbolizes a business. They are essential to every business entity since it helps to identify and distinguish the business from all the others.
Football clubs are also business entities, so logos have proven to be indispensable, especially to professional ones. Herosportsgh.com has been closely watching the logos of all sixteen clubs in the Ghana Premier League (GPL) on the internet and we have some interesting revelations that a worth sharing.
In the first place, the GPL logo itself is feared to be a plagiarized form of the Italian Serie B. See it below and pass your own judgment.
Our interest is actually not in the GPL logo, but that of the clubs which played in the just ended 2017 league season. Which of them has the best logo? And which clubs are represented with more than one logo on the internet? In fact, different websites display varying logos for the same club. Read on!!!
Every game has its own rules. So we’ll base on the qualities of a good logo as outlined by Isabella Belloso on paperstreet.com (Paper Street Web Marketing Content).
Also, it is worth noting that logos are of about seven types – Abstract Mark, Mascot Logo, Combination Mark, Letter Mark, Pictorial Mark, Word Mark and Emblem Logo. Clubs are kind of traditional, so they predominantly use the emblem logo.
NB: In cases where we found two or more logos for one club, we used the one that appears on their jersey for scoring.
Now let’s go ….
- Techiman eleven wonders FC
Although it lacks the quality of a very good logo, it is the only one used to represent Techiman eleven wonders on the net, and that is positive. The GFA also uses the same on its website.
- BEREKUM CHELSEA
They picked their name and colour from a foreign team, but their logo rather seems to be original. Unfortunately, when you google Berekum Chelsea, you find two different logos. We chose to judge them by the first one because that is what is found on their jersey and on the GFA Website too.
- EBUSUA DWARFS
Ebusua Dwarfs must have a great philosophy behind the use of a crab in their logo, but it really does not suggest their name. Once again, Ebusua Dwarfs are represented by two different logos on the net. Our judgment was on the first one since it’s also on their jersey and GFA website.
13. MEDEAMA FC
Trying to be out of the ordinary? Yes, the playful look of the Medeama logo makes it stand out of all the logos. However, the football cliché is seen it, defeating the sense of originality. Medeama too has two different logos on the net, but we comfortably chose the first one since it’s on their jersey and also on the GFA website.
12. ELMINA SHARKS
Yes, they are sharks, and their symbol is a shark. Scaling the Elmina Sharks logo may create some kind of difficulties for the user. This is the only logo you’ll see when you type Elmina Sharks on the net. GFA also uses the same logo on the net.
11. ACCRA HEARTS OF OAK
Hearts is one of the two most glamorous clubs in Ghana. You will need to be in Ghana to see how glamorous they are. But if you’re living somewhere and have never heard of them before, their logo will not reveal that glamour to you. Sorry Hearts fans, but we can’t help it. The first and second ones are the ones mostly used by people on the web; Hearts and GFA are consistent with the first one.
10. ADUANA STARS
They just won the 2016/17 league . Not so bad a logo they have, but being represented by three different logos on the net is one too many. The first logo is used on their jersey, but GFA uses the third one on its website.
9. ASHANTI GOLD FC
Ashanti Gold FC have a very colourful logo, but not so simple. Its complexity may create problems for anyone who tries to scale it for a particular purpose. You’ll find the same logo on the GFA website.
8. BECHEM FC
Bechem FC is consistent with this logo – is used everywhere on the net, including GFA. But a little bit of work could have it very simple. The designer could have taken a minimalist approach in rendering the eagle to make it look simpler.
7. WA ALL STARS
It’s simple, but poor lettering. We respect their decision to adopt the football, but factually, that is a cliché. GFA also uses the same logo.
6. The newly promoted team to Ghana premier league Karela United This is a very simple logo which will look good on a good number of backgrounds. However, the use of handshake is a cliché. It doesn’t make it stand out. GFA knows this logo as WAFA’s identity.
5 . WEST AFRICAN FOOTBALL ACADEMY
This is a very simple logo which will look good on a good number of backgrounds. However, the use of football is a cliché. It doesn’t make it stand out. GFA knows this logo as WAFA’s identity.
4. LIBERTY PROFESSIONALS
Professionals, indeed! Apart from the football cliché in it, everything in the logo makes it stand out. When you browse the net, you see two different logos bearing the club’s name, and that’s not so good. You’ll see the first one on their jersey, but the second one on the GFA website.
- DREAMS FC
They have an outstanding logo. The colour combination makes everything clear to you, no matter the size. The designer did well not to emphasize on the football. But where from the other one? Anyway, you’ll mostly come across the first one when surfing the net.
- KUMASI ASANTE KOTOKO
This is a very simple logo which extensively shows the truest identity of the people who own it. No matter what, they will use their language. ‘S.C’ is the only English on it. Any other writing is in Twi. And they think you have a problem if you disagree with them. Unfortunately, you don’t see the year of establishment on it. It also is known to the GFA.
- INTERNATIONAL ALLIES
Eventually, we settle on the Inter Allies logo as the best of all the logos of the teams in the GPL. Here is our reason. It is simple, scalable, memorable, versatile and relevant, although, the football cliché is repeated here too. GFA knows it too.